Privacy Policy

1. Data Controller Identity & Contact Details

SaleSpeed is a trading brand and operating software platform wholly owned and operated by CRUZ LICCARDO STUDIO LTD. For all legal, privacy, and data protection enquiries, you can contact our privacy officer directly by email.

• Brand Name: SaleSpeed
• Company Name: CRUZ LICCARDO STUDIO LTD
• Company Registration Number: 17413616 (Registered in England and Wales)
• Registered Office Address: 167-169 Great Portland Street, London, United Kingdom, W1W 5PF
• Nature of Business (SIC): 62012 (Business and domestic software development), 73110 (Advertising agencies)
• Contact Email: privacy@salespeed.co.uk

2. Information We Collect

We collect information directly from you when you submit a qualification enquiry, schedule a consultation, interact with our AI chat widget, or request a demo, as well as automatic technical parameters when you browse our website.

• Direct Contact Information: Full name, business email address, phone number, company name, website URL, and trade or industry classification.
• Qualification & Project Data: Workflow preferences, estimated monthly enquiry volume, primary automation challenges, and custom solution requirements.
• Automatic Technical Parameters: IP address, browser user-agent, operating system, page response latency, and referring URLs.
• Chat & Interaction Logs: Customer enquiry message text, voice transcripts (where submitted), and appointment scheduling choices.

3. How We Use Your Information

We use your personal data strictly for commercial, technical, and operational purposes related to your enquiry and software demonstrations.

• Tailoring and delivering your 30-minute AI demo and qualification consultation.
• Configuring trade-specific automation workflows for your business.
• Sending appointment confirmations, calendar invites, and service updates.
• Maintaining platform security, mitigating fraud, and logging API rate limits.

4. Lawful Bases for Processing (UK GDPR)

Under UK GDPR, we rely on the following lawful bases to process your personal data:

• Pre-Contractual Steps (Art. 6(1)(b)): Processing your enquiry details to tailor your consultation and demonstrate relevant software workflows.
• Legitimate Interests (Art. 6(1)(f)): Communicating service updates, scheduling demonstrations, and ensuring platform reliability.
• Consent (Art. 6(1)(a)): Capturing optional performance/analytics cookies and marketing attribution parameters.
• Legal Obligation (Art. 6(1)(c)): Maintaining statutory UK corporate accounting, tax, and data protection compliance records.

5. Data Sharing and Processors

We never sell your personal information to third parties. We share data only with trusted, secure infrastructure processors necessary to provide our services:

• Database & Cloud Infrastructure: Supabase Inc. (encrypted cloud database and serverless compute).
• Calendar & Meeting Infrastructure: Google LLC (Google Calendar appointment scheduling and Google Meet).
• Transactional Communications: Resend Inc. (delivery of consultation notifications and email confirmations).
• Hosting & Content Delivery: Netlify Inc. (secure web application delivery and edge network routing).

6. Data Retention Schedule

We do not retain personal data longer than necessary for the purposes for which it was gathered:

• Unconverted Qualification Enquiries: Retained for up to 90 days, after which PII is anonymised.
• Client Consultation Records: Retained for the duration of the commercial relationship plus statutory UK accounting periods.
• Server & Security Audit Logs: Automatically rotated and purged after 30 days.
• Data Removal Requests: Maintained in an immutable suppression register to guarantee ongoing compliance.

7. Your Individual Data Rights

Under UK GDPR, you have the following rights regarding your personal information:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure ('Right to be Forgotten'): Request deletion of your personal data.
• Right to Restrict Processing: Request limitation of how your data is used.
• Right to Object: Object to processing based on legitimate interests or marketing.
• Right to Data Portability: Receive your data in a structured, machine-readable format.

8. How to Submit a Data Rights Request

You can exercise your data rights at any time through either of the following channels:

• Direct Email: Send your request directly to privacy@salespeed.co.uk.
• Online Request Form: Complete the Data Removal Request Form below on this page.
• Response Window: We acknowledge all valid requests within 5 business days and complete fulfillment within 30 days without fee.

9. Complaints & Supervisory Authority

If you have any questions or concerns about how CRUZ LICCARDO STUDIO LTD processes your data under the SaleSpeed brand, please contact privacy@salespeed.co.uk first. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.